Microsoft’s Power BI is one of the most popular software solutions used to perform social network analysis. Here’s how to create custom Power BI visuals in R for compelling and flexible results.
Social network analysis is quickly becoming an important tool to serve a variety of professional needs. It can inform corporate goals such as targeted marketing and identify security or reputational risks. Social network analysis can also help businesses meet internal goals: It provides insight into employee behaviors and the relationships among different parts of a company.
Organizations can employ a number of software solutions for social network analysis; each has its pros and cons, and is suited for different purposes. This article focuses on Microsoft’s Power BI, one of the most commonly used data visualization tools today. While Power BI offers many social network add-ons, we’ll explore custom visuals in R to create more compelling and flexible results.
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